Impulse Buying Meaning

Impulse buying is done by all of us without knowing that we actually are doing it. It refers to purchasing of products and services without any plan and research about the product or service which you are purchasing. It can be better explained with the help of an example, suppose you go to multiplex with your friends to watch movie and that multiplex is in a shopping mall and when you are passing by a garment shop you see a t-shirt which is on display and you decide to buy it then it is considered as impulse buying.

All over the world the shopkeepers as well as marketers tend to exploit this behavior of consumers as impulse buyer very rarely does bargaining and never postpone the decision to buy as the whole idea of impulse buying is centered on instant purchasing by the consumer. Youngsters and kids are more likely to do impulse buying as compared to old and mature person age group.

1 comment… add one
  • porwenomics

    none of us is free from the threshold of impulse buying

Leave a Comment


Related pages


horizontal mergers examplesexample of substitute goods in economicsmeaning of bill discountingunearned rental revenue isfull form csrdifferentiate between wholesaler and retailerwhat is market skimming pricingwhat are crossed chequesjit production advantages and disadvantagesnormal and inferior goods in economicspublic versus private goodsmanagerial accounting relevant costs for decision makingdebit card advantageswhat is penetration pricing strategydifference between hire purchase and installmentfullform of impsdisadvantage of sales promotionmeaning of advantage in hindimoil ipomonopoly oligopolycertificates of deposits in indiawhat are the advantages and disadvantages of a command economydiminishing marginal utility examplewhat are disadvantages of capitalismadvantages of dematerialisationwhat are vertical mergersadvantages and disadvantages of short term financingautocratic leadership pptdisadvantages of price skimmingtypes of liquidity ratiowhat is a predeterminationmeaning of inferior goodsexamples of traditional economy countriescharacteristics of socialist economic systemaman awasthiurbanization disadvantagesdisadvantage of industrializationdiscounting of bill of exchangeautocratic leadersatm ka full formdisadvantages of a joint venturedistinguish between systematic and unsystematic riskmerits of management accountingadvantages and disadvantages of using social mediaadvantages and disadvantages of traditional economytrial balance meaning in hindiconsignee definitionproblems of barter systemhow to prepare fund flow statement with examplecompare socialism and capitalismaccounts receivable and unearned revenueadvantages and disadvantages of international businessmeaning of qipwhat is full form of slrcost oriented pricingbill discounting meaningadvantages of market penetration strategydefinition of complements in economicsdefine consigneegdr financefactoring receivables definitionunearned revenue on a balance sheetwhat is crossing of a chequedifference between a finance lease and an operating leaseprofitability ratio formulasunearned fees adjusting entrydifference between complimentary and complementaryfeatures of demat accountfund flow and cash flowcost oriented pricing exampleexamples of inferior goodsfull form of fiimixed economy definition and examplewhat is a decentralised structureshareholding meaningwhat is the difference between implicit and explicit costcomplementary goods definition economicsadvantages and disadvantages of global warming