Convenience goods are those consumer products which are bought daily by the customers and also they are available easily and hence consumers do not have to spend too much too much time in purchasing them. Another feature of convenience good is that they are inexpensive and hence companies do not have to make too much effort in selling those products. Given below are some of the examples of convenience goods –
- Food items like pizza, burger, ice cream, soft drinks and so on.
- Toys for small kids
- Cosmetics items
- Mobiles recharge coupons (in case of pre paid customers)
- Movie Tickets
As one can see from examples these products are those which normally consumers buy on impulse and therefore they do not plan in advance for purchasing these products or services.